Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML code to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Our SEO techniques are incorporated into a website’s development as one of its core assets. Our method of website writing follows the "search engine friendly" techniques which can be applied to the website's design, menus, content management systems and shopping carts so that optimisation is automated by the websites program.