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Chain and Rope

Chain and Rope Website

An exclusive custom-built CRM solution along with an eCommerce platform in integrated into the Chain and Rope Website. The CMS can manage the CRM as well as connect to other online websites with custom CRM development.



The Chain and Rope Website Development Story


This website was created to provide Chain and Rope Suppliers with a brand-new web presence and bespoke Content Management System to easily manage web and menu content.

The site has been built with social network integration, new JQuery solutions as well as many other modern and exciting development techniques.

The Chain and Rope website caters for a multi-roll solution offering the ability to expand the organisations web presence.


A CMS and CRM system has been built into the development of this website with advanced search engine optimisation and high value analytical data being collected.

The initial Chain and Rope website was developed in 2015 however, since then multiple scalable items have been added onto the site.

In 2016 the CMS was expanded to connect to the the Hoistech website, also run by Chain and Rope Suppliers.


In 2017 a new responsive design for an eCommerce base was added to the site and the ability to purchase a wide rage of their products was opened both to the public and trade buyers.

Added to this is a custom-built CRM that manages certificates of conformance for products produced by Chain and Rope for their customers. With this solution we also work with other providers to create an effective transfer of data between other web systems. This system is being constantly upgraded and expanded for Chain and Rope Suppliers requirements to meet with industry safety standards.


2021 brought a new design to re-fresh the Medray website. Built with mobile-first technology, the new features on the website include major upgrades of functionality.

  • New features for product and homepage layouts
  • Automated portal product updates
  • Single page checkout page.
  • 3D Secure payment integration

A new API was developed to integrate the CRM developed to manage customer certificates directly with a third-party provider CoreRFID. The API allows the real time transmission of critical data required to maintain both systems. With this API as the use creates the certificates of conformity for the products produced in-house, these details are sent to CoreRFID so the same data appears on their system within seconds.

3D Secure payment protection ensures the best protection for customer payment detail and is PCI compliant.

All features are available on mobile and with the new KL Studios CMS, with 100% responsive and mobile first technology, key features of the website can be controlled by the website administrators on any web enabled device.


The Chain and Rope website design was last updated in February 2021.

Visit the Chain and Rope website >

KL Studios Ltd.

42 Woodstown Drive Knocklyon Dublin 16| Phone : +353 (0)1 4948153

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