Ampersand

 

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The Ampersand Website Development Story

 

Ampersand are a family owned business. We have been engaged in the importation and distribution of convenience products on the Irish market since 1947.

 

Trading with all retail groups we have established our position as a key player in the convenience sector. We successfully build our brands and provide an excellent level of service to 3000 FMCG customers.

 

Ampersand is Ireland's Leading FMCG distributor. Their website is an important tool to promote their products, suppliers and their customers too. A strategic marketing tools for this organisation.

 

This website is our high-level CMS to allow easy access to all web pages and navigation points. Advance search engine optimisation has been applied into the site with an additional service of a bulk email system added onto the service.

 

The site is a scalable website allowing for expansion of the service in the future.

 

On notable interest is the bespoke integration of the news articles, brands, and customers too. The CMS allows the administrator to easily manage these areas of the site with minimal effort. The CMS has been specifically designed for Ampersands specific requirements.

 

The Ampersand website was launched in August 2017.

 

In April 2020 Ampersand launched a new version of their website inline with the new mobile first strategy promoted by Google.

 

The new look website reflects where Ampersand are today as a modern, vibrant and dynamic family-company with a proud strong heritage and past and we are excited about our evolvement and the future.

 

The template selected by Ampersand is unique to their corporate identity and has been specially created for their unique marketing requirements. Modern fonts, the expansion of the news, brands and products have added to this content rich website.

We also added a news feed for their customer base as part of the re-development to help the distribution of the news articles along with social media integration.

 

It has been a great challenge to work on this unique design and to continue to help with the ongoing requirements of Ampersand.

 

The Ampersand website was updated in April 2020

 

“Working with Keith was a pleasure when updating our website. From the very start to the completion of the project, Keith was very attentive and offered his expert advice and developed options to assist us in achieving our objectives visually to create a modern, vibrant, and dynamic looking website. Keith would respond to emails, update any changes, or present alternative options promptly which made the whole process run very smoothly and efficiently. We are delighted with our new look website which serves as a shop front for Ampersand for both our Irish retail customers and potential new brand partners and thanks to KL Studios creates a memorable first impression.”

 

Sineád Smith

Marketing Manager, Ampersand Sales

April 2020

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